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Purple Net


Vivek is open to engage with MNCs, Startups, NGOs & individuals for short term & long term projects to help them solve their challenges.

Scope Of Engagement

Media Outreach

Whether it's a one-time media announcement (Press Release) or a short-term, long-term full-fledged integrated PR campaign Vivek can help design & execute strategic communication that guarantees extensive CAT A media coverage, impactful brand positioning, and strong narrative seeding aligning the business goals & the company vision.

Award Nominations

In a cutthroat competitive landscape, you need a killer approach to draft strategic, impactful, to-the-point responses to win industry awards that require impeccable storytelling & communication design skills. Vivek has helped his clients win hundreds of prestigious awards including Fortune 40 Under 40 & Awards by ET, FE, Business World & Entrepreneur magazine.

Evaluating Opportunities

A lot of media companies approach brands/ startups to explore paid opportunities such as advertorials, awards, event sponsorships, keynote speakerships etc. Being a media veteran Vivek helps evaluate such opportunities by checking the platform’s credentials, reach, impact & relevance for the brand to ensure ROI & the right brand positioning in the market.

Crisis Management

Whenever some unavoidable crisis arises that poses a serious threat for the company’s brand image & the business, you need an experienced communication professional to design effective damage control strategy for puting things back in place. That’s when you need Vivek in action to ensure swift handling & results .


No matter at what stage of the journey you are, every company needs to have a ready-to-share media profile of the company & the founders along with a well-drafted Q&A to address media queries so that there is no miscommunication & we can avoid the unseen threats involved in media interaction. Vivek is the perfect person to do that as a deadly mix of entrepreneur & a senior most journalist.

LinkedIn Strategy

Linkedin has emerged as the most effective social media tool for professionals & the brands for, building reputation as a thought leader & a great brand to attract quality talents. But to achieve your goals & secure optimum results on Linkedin you need a highly customised strategy & a go to plan that works like a magic. Vivek has helped scores of individuals & brands by designing the customised strategy for them.

Communication Design

Vivek can help design precise, effective & impactful communication for scores of communication touch points such as websites & apps to social media presence, marketing campaigns & collaterals, sales pitches, emails, newsletters, presentations, events, awards, white playbooks, VC decks, retail branding etc. 


Whatever physical or online presence you have in public that creates a strong perception for your company. Vivek can be helpful with analysing that presence by conducting a thorough brand audit (Website, Social Media & physical presence) using multiple tools. The brand audit helps understand the opportunities & threats to build a stellar brand strategy for the company.

Investor Communication

With his years of experience as a top media executive & a serial entrepreneur Vivek has a vast knowledge, understanding & first hand exposure of building small to large scale businesses. As an insider of Indian startup ecosystem & well networked with investor fraternity Vivek is able to design effective, impactful investor communications for startups that matches investors expectations.

Content Strategy

He can help build an impeccable comprehensive content strategy for all sorts of communication touchpoints that are designed by evaluating the company’s background, TG, competition landscape, opportunities, challenges, threats as well as the short term & long term business goals to ensure right impact & ROI. 

Brand   Strategy

Vivek has been instrumental in building brands as a media veteran, a serial entrepreneur & a brand strategist for over 20 years. He can help build a unique brand identity defining an uncluttered brand experience & a comprehensive brand strategy that resonates with the customers. His strategic approach & unwavering commitment to creativity & innovation reflects in his work. 

Hiring & Grooming

In his career Vivek has hired hundreds of resources in media & for his 4 different startups. As master of his craft (Communications & PR) he also understands the industry nuances & the challenges, and that makes him a great resource to be engaged in hiring, grooming & training of the new talents and build right processes to ensure hassle free delivery & the impact.

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